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RFID Combats Product Diversion at New Sunshine

New Sunshine turns to WS Packaging to help fight diversion and protect consumers

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Professional salon products like shampoos, conditioners, styling aids and indoor tanning lotions are increasingly showing up in unauthorized outlets such as online retail websites, drug stores, grocery stores, flea markets and more. Product diversion, although not illegal, not only hurts brand owners, distributors and salons, but it also affects consumers, due to products that are outdated, damaged, tampered with or counterfeit. Diversion has had a detrimental eff...

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